Interactive Video.
Living in the 21'st century we are surrounded by new technology everyday. Interactive video is a very common, a use of images to grab the attention of viewers and interactive video is seen everywhere these days.
Interactive video basically means a form of video technology that we can control. For example the internet is a colossal interactive media platform as it structures all of the online interactive websites, like 'Youtube' an online system to view interactive videos, as the videos can be controlled. (as in paused and played)
However not all is good as huge companies like 'Sony' creates most of these sources of interactive video and control most of how interactive videos work. And huge industries are in big confrontation on who can invent the better device.And to win the battle these companies use viral subliminal messages to entice the viewer with these messages to buy their product.These messages are seen in interactive videos called commercials/adverts. These messages are posted online and on television (both Interactive video sources) and fed to any of the viewers watching. The messages may not be Subliminal but most adverts have a huge impact on people by using images that may interest the viewer. For example if a person was interested by cats or commonly liked animal the commercial can put their product next to this animal or anything that may come across as interest to the viewer, the person watching will be interested by the object beside the product and instantly make them want to buy the product.A very common ploy the media is to advertise the product sexually because sex sells (perfume adverts).
Another good plan that interactive video has done to help us is to make people the creator of an interactive video.This is called 'User Generated Videos' , This method is used most commonly on 'Youtube', An online platform of interactive video for people wanting to make their own interactive video. And 'Youtube' make this clear with their slogan 'Broadcast Yourself' making it a friendly zone for newcomers. Another form of 'User Generated Videos' can be found on blogs , a way of reproduce a persons views and thoughts via a interactive video that is all amateur and un-professional.
A viral video is a video that has been watched and sent to others all over a mass of space because of popularity. These videos tend to start out a user generated but because of popularity over a majority are then classified as viral. Huge companies have tried to make viral videos of their own because that way their products will sell better because of a popular commercial advertising their product.