1. Using the internet as a research tool, look at a range of TV idents and think about ‘What do they have in common?’ (Check out this website http://www.theidentgallery.com). From your research, write a short description of what a channel idents is and give at least three physical characteristics?
This channel ident is promoting the show 'Being Human'. However short the duration it is very effective. They used the simple logo of 'BBC Three' and animated it to make it seem that it had been attacked by a creature. The short is very dark just like the show more so there is no dialogue making it more spooky. The main characteristics are that it displays the logo, dark music to indicate the show and of course the lacerations across the word' Three'.
BBC 1 channel ident is a lot longer and tells more about what the channel has to offer. Conventionally the short displays the channel name and has a voice over to indicate the shows scheduled on the day. BBC 1 creatively uses many forms of animation to promote the channel making it more attractive. The main characteristics is of course the logo , voice over and visual concepts of the upcoming shows.
ITV goes very simplistic with simple images and a voice over informing the viewers of the upcoming shows and a slight summary of the show before hand. The channel comes across a lot more friendly by displaying rubber ducks in a fair. The main characteristics is that there is a strong viewing of the logo 'ITV' making it clear to audience , the voice over guiding the audience and the simple images of the rubber ducks making the ident friendly.
What are channel idents?
Channel Idents is one way a channel makes their channel more unique and stick out from the rest. idents are a form of advertisements for the channel itself promoting the shows they make.The idents are a form of guidance for the viewer as they conventionally inform the audience about upcoming shows and the scheduling of the rest of the days broadcast. Channels need to make their idents popular just like a viral video because that way they can stay in the interests of their viewers. Conventionally channel idents use a voice over promoting the upcoming shows, the iconic logo of the channel and a short clip to support the channels information. Most of these channel idents use visual representations to support the voice over just incase the viewer did not quite understand. These channel idents also make sure their brand is very dominate to indicate the target audience of the channel.
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