mindmaps

Shot list

Story board

Mindmaps

Our presentation. (Advert)

Spcsavers derp 

Hard sell advert

BBC Questions

BBC Questionnaire 

1. How often do you watch BBC shows?

2. Do you have a favourite show and why?

3. Do you listen to BBC radio? If so what station?

4. Knowing that the viewers fund the BBC, do you think Its worth it?

5. The BBC has no adverts , do you know why?

6. Are there is any shows you dislike, what are they? And why do you dislike them?

7. Do you know who started the BBC?

8. How much time do you spend watching the BBC? ( on average)

9. Do you watch the BBC news? Do you get your daily news from the broadcast?

10. If you could make your own show, what would it be about? 

Short Film review (H/W)

Analysing Short Films

Short films are a great way at getting your ideas across if you an interested in the film industry. Not only does it give you experience, you learn from mistakes and you can go back to your original ideas and re-create them. Simon Ellis a British film director known for his stupendous short films. I have taken a liking to his work, as short films make progress and the simplicity of some are quite genius.

‘Telling lies’ (2000), Ellis’s second piece of work. The short film was 5 minutes long and was simply done by using voice overs and text on a black background. The story is about a young man called ‘Phil’; the film surrounds many phone calls that question about ‘last night’. What is clever about this film is that we as the audience know if the character is lying or not, as we can hear and read what is on screen, but not everything that is in text matches up with what was being said. This shows that the character was lying. For example the first phone call that ‘Phil’ receives is from his mother. She said “You don’t sound very happy” as the audience we could hear and see that she did in fact mean what she said. Then ‘Phil’ replies with “You just woke me up”, however we could hear that but what he meant or what he said in his head that we could see as text was “You just interrupted me”. This gives the situation a comedic feel to it as to oppose if we didn’t see what he meant the situation would be regular and the film would be uninteresting.

 Also another great input that was included was that the text and font changed depending on character, pitch of voice and if it was a lie or not. Additionally this also shows the emotion of that character in point in time, even though we can hear the emotion in their voice we can also see it being displayed as text. Another example showing the text change would be at 34 seconds in the text gets bigger when his mother becomes more concerned. Furthermore what I found most interesting is that whenever a character said a lie the font colour would always be white because the lie was a white lie because not all information was given at once.

Throughout the video we are exposed to secrets about ‘what happened last night’. The video keeps up its appeal as we as viewers want to know what happened and what’s going to happen. The audience gets amerced into the story because of the ‘lies’. However simplistic this video may seem it defeats its purpose to entertain and spread a message. The message is obviously to tell the truth and stop hiding behind lies but more importantly to understand the importance of emotion through voice.

‘Soft’ (2007), Ellis’s 9^th film. This film was 14 minutes, a lot longer than any of his earlier pieces. ‘Soft’ is a very different film to ‘Telling lies’ however they both share some similarities. ‘Soft’ was a more serious film. The film was based on social status and the battle between different social classes. This is set in a nice and classic London neighbourhood. Something I as a viewer can relate too. The story surrounds 2 main characters of a father and son. Both of them are middle class and well off. We can see that by the house they live in and how they dress.

The first scene we are shown is obviously filmed on a phone camera, as the quality is atrocious. We are almost the eyes of the person holding on the phone. We are then exposed to a young boy being attacked by a group of people. Then we are shifted to an establishing shot of the area. We are no longer with the phone camera. We then we are introduced to the father, he proceeds to the kitchen but they have run out of milk. He asks his son if he can go get it but ignores the suggestion. Further on we witness the clashing of social classes as the father wades through the same group of people who were seen in the first scene shot by the phone camera. The father obviously feels intimidated on first gaze and the people before him sense anger because of who he is and how he dresses.

Now that both classes of people have clashed the story begins to unfold. The father is hit a couple times by the group and followed home. By the end of the video we understand that the young boy in the beginning was the son. Both protagonists are trapped in their house because of the attackers outside. The son wants revenge and seeks that from his father. However the father in this situation has also been attacked and humiliated and can’t bring himself to step up. And the film ends with the son stepping up to his fears and using his cricket bat to rid his street of these hooligans.

The story is full of drama, angst and hypocrisy. We feel for father and son but can help but take the sons view over the fathers. The father had taught his son to never get into fights and stay out of trouble. But as soon as the son does what he is told and to take the beatings he received the father switches his views. The son looks up to his father and feels protected by him and wants his father to show him how to be a ‘man’. But the father has his on fears on his mind and is unable to do what his son wants to look up at.

The 2 films share that they both have meaning, story, and targeted at the same audience of 15+ people who live life like most people. Simon Ellis made the films somewhat relate to his audience so it engages them more. The differences are that the media used for them were different, the genres are opposite as ‘telling lies’ was comedy and ‘soft’ was more of the sub-genre social status, and ‘soft’ was longer than ‘telling lies’. I really enjoyed both films as they both engaged me and showed me how making short films can lead to better things and can improve you use of film and the media.  

Film review.( Gangs of new york)

'Gangs Of New York'

Gangs Of New York, Is  my favourite film. There are still films that I have yet to see but I would say it's the best I've seen so far. 
Compared to other Scorcese films it does lack in special effects but the core of the story makes up for it. Compared to other films like 'Raging Bull' and 'Good Fellas' , The film has a good amount of violence like them however It has history. I would say History can piece a story together as it can relate with the past and we in the present can re-create early events in time.  

The 2002 film had great pacing as it follows the life of 'Amsterdam' ( Leonardo dicaprio) as he ventures to the 5 points to avenge his father. The genre is a mixture between Drama and history but mainly an action.

My favourite character is 'Bill the Butcher' ( Daniel Day Lewis). Not only is he a psychopath and the villain but he has reason and a backstory. We watch him kill 'Amsterdam's' father but when 'Amsterdam' finally comforts 'Bill' (under a fake name 'Vallon'). Bill takes him under his wing, treats him like his own child like he did for 'Jenny' ( Cameron Diaz).
The film had an amazing set and costume design and nothing didn't seem inaccurate. We also had back story to side characters like 'Johnny' (Henry Thomas). With that the story just doesn't circulate the main plot giving it a well rounded structure. 

The story begins to unfold every scene as we are exposed to more secrets from the past. What I thought that was most interesting is that we lose sympathy for the protagonist as he takes 'Bill' for granted. He takes 'the Butchers' trust and throws it back in his face. Even though we knew what 'Amsterdam's' main intention was from the beginning , we saw the character development grow between 'Bill' and 'Amsterdam'. However 'Bill' does discover his intentions before 'Amsterdam' could present it to him. 'the Butcher' discovers that 'Vallon' is in fact 'Amsterdam' the priests son. So he uses this to his advantage , he knows that 'Amsterdam' loves 'Jenny' so he teases him. He puts 'Jenny's' life on the line to make 'Amsterdam' step and face 'Bill'.

The film has no flaw. Some people would say the lack of special effects was a flaw however with the amount of make-up made up for that. The make-up was one of the most fundamental uses in the film. The film is high in violence ( like most Scorcese films) but it was no small battle. The whole of the '5 Points' had teamed up on either 'Amsterdam's' gang or 'the Butchers' . Now there were over 200 people on set to create the colossal fight between two gangs. So that was a lot of blood needed. Also each character had their individual battle gear and signature weapons.

Overall a lot was put into this film and I highly recommend it to people who really enjoy films like 'Resivour dogs' and 'The Warriors'. The film had star quality from all three main characters ( Daniel Day Lewis , Leonardo DiCaprio and Cameron Diaz) a good plot, and yet another amazing film from the genius Martin Scorcese. 

Task 6

The Regulators.

The main people in charge who regulate TV advertising in the UK are the 'ASA' (Advertising Standards Authority) 

The way In which to complain about a TV advert if it was somewhat offensive is to visit the 'ASA' website and follow the rules.

In this video well know celebrities are talking about 'Famine' in Africa. But they twist it so that whenever they said 'Famine' the word would be censored ,making the viewers think they are saying the 'F' word but by censoring it they are making it a message that the famine has be censored are covered up and overlooked.

This advert was probably banned because of the false way of explaining the advert , many people would think that it was almost a joke towards the famine because of the use of censoring the word. And also the thought of the celebrities using the 'F' word could offend some viewers.

I don't think the regulators were right to ban this advert as, it had a message and did not mean to come across as offensive. However the advert should have used another way of proclaiming the message as they started of harsh.

Overall the use of the 'ASA' and the banning of advertisement is and always will be up the viewers as we as an audience have to witness and be exposed to all adverts. However some adverts come with a message and further conclusions that some people may not understand or look in too. And in my opinion adverts like the 'famine' one should not be taken down because of inaccurate use of words and assumptions of words because it was us as the viewers  to make the assumption. 

Task 1

Tv advertising is a method in which huge companies can promote, sell and market their products using visual images to grab the attention of their viewers. They use persuasive language and physical movements to entice the audience to purchase their product. 

Three different contemporary Tv adverts 

Task 4

Analyse 3 different TV adverts and state which persuasive skills and lines of appeal have been used.

Advert 1
Product name: Party food
Persuasive technique: Adjectives
Product USP: promoting food sexually  

This advert would be classed as very persuasive as they try make the food seem amazing by putting the alluring voice of a woman over the video describing the 5 senses of the food.

Advert 2

Product name: Compensation

Persuasive technique: Fact

Product USP:  Animation and facts.

This is vert persuasive as the advert targets most people who have had an accident and would like to receive compensation. Also it shows us a viewers how much we are guaranteed depending on the affliction.

Advert 3

Product name: Sofas

Persuasive technique:  Adjectives and facts

Product USP:  Sales and being friendly

This is also very persuasive as it shows you how they have dropped their prices and how happy all the actors were when they were with there 'new' sofas. Making it all seem homy.

Task 3

Task 2

Type of persuasive technique 

The Anecdote:  We know this is an 'Anecdote' as the man has proven that the toothpaste does in fact work by making the woman come back the next day.

Adjectives: We know this Advert uses 'Adjectives' as it uses describing words for every food they advertise like 'crumbly' 

Repetition: This use of repetition is used in a song with the repeating lyrics of 'extra crunchy'

Statistics: The statistics are obvious in this advert as they claim that '9/10' women did in fact like the product.

Fact:  The fact is always obvious in cleaning product adverts as they constantly use statistics and information from 'scientists' to prove that their product is in fact worth buying.

Task 1

1. Explain what Tv advertising is?

Tv advertising is a method in which companies persuasively promote, sell and market their product. The way in which Tv advertising is different is that the commercial is visual and the audience can see the product, see its uses and be enticed by the advert.

2.View three different contemporary TV adverts and list three characteristics from them:

•  Slogans
• Logos
• Music

Task 5

Identify and list.

1.

Emporio Armani Diamonds Beyonce

I chose this Advert because its the only Perfume advert I know that does not use 'sex' to sell their product.

I would say the advert is aimed at the age range between 20-30.
The sex would have to be female because its a female perfume.
Matital status could be any because anyone who is female can buy this product whatever their marital status.
Demographicly this advert has been wide spread over Britain, America, Asia and many huge areas.
The advert would probably have a huge disposiable income because of the high status of the Armani Company.

The advert is very effective , because 'Beyonce' Is a very famous woman with many fans around he world.Her voice is also projected in this advert giving the advert power and shows a lot of feminism.

2.

Felix ' Oh Felix! ' TV ad 2009

I chose this advert because I find that animated adverts are very effective and memroble.

The age range for this advert would probably between the ages of 20-70 . ( As a huge amount of people own cats)
I would say the advert is unisex as cats are a commonly liked animal between both sexes.
Martial status I would say any , because a cat can be a company thing or a family thing.
I would say 'Felix' is very demographic as it was first created in Australia.
The advert will have its own disposable income.
The advert is effective as the animation is 'cute' and people who like cats will be drawn to the advert and buy the product.

3.

Resident Evil 6 TV Commercial

I have chosen this advert as im a huge Resident evil fan.

The age range for this would probably be between the ages of 15-25
This game is aimed at the male population.
I would say you wouldnt be married if you are plaing this game.
Demographiclly I would say this advert has been wide spread as the resident evil franchice has a huge impact
The comapany is more than one so I dont think their will be a disposable income.

I would say the advert is not very effective as you only know a little about the game but that could lead more to the imagination to people .

4.

Marks And Spencer - Christmas Food 2006

I chose this advert becuase its a memroble advert.

I would say the age range for this advert is 25-60
The sex would probably be  female as sterotypically women do grocery shopping.
Marital status would probably be married as M&S advertise food for families.
Demographically this would only spread in britain.Becuase its a british company.
they would have a dispsoable income as all money goes to the head office.
The advert is effective because they make the food seem attractive.

5.

I was made for loving you - Costa Coffee.

I chose this advert because its entertaining.

The age range for this would proably be 20+ as adults drink and buy coffee.
Sex would be unisex as its desplayed in the advert.
Marital satus would be either
demographicaly the advert is wide spread
And they will have their own disposable income.
I chose this advert because its new and entertaining and very effective.